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                              当前位置:中国鞋网ysb88经销商栏目成功故事特步总裁丁水波:从时尚运动到运动时尚 未来要走出国门

                              特步总裁丁水波:从时尚运动到运动时尚 未来要走出国门

                              中国鞋网 zhichengfj.com 更新日期:2015-11-07 11:15:58 浏览:90 【大字体  中字体  小字体】 【打印

                                【中国鞋网ysb88-精英人物】11月5日下午,特步集团总裁丁水波在中国体育产业集市(CSIM)厦门站活动中进行了主题演讲,分享了他对中国体育产业现状的理解。

                              特步总裁丁水波

                              ysb88   JINTIAN,WOGENDAJIAFENXIANGSANGEFANGMIAN,DANGXIAWOMENZHONGGUOTIYUCHANYECHUYUSHENMEYANGDEQINGKUANG,YIJIGENGUOWAIDEDUIBI,WOMENDEJIHUIZAINALI,BAOKUOTEBUDEZHUANXINGSHIZENMEZUODE。

                                中国体育产业现状:政策放开,从业者感受到天上地下的改变

                              ysb88   ZHONGGUOTIYUCHANYEFAZHANXIANGDUIJIAOMAN,2015NIANJUGUOJIATONGJISHI1.5WANYIYUANDELIANG。GUOJIATICHUZAI2025NIANYAODADAO5WANYI。WOMENMUQIANTIYUCHANYEDECHANZHIZHANGDPLIAN1%DOUBUDAO,ZAIMEIGUO,ZAIFADAGUOJIATADEZHANBISHIXIANGDANGDADE,SUOYIDAO2025NIAN,WOMENXIANGYAODADAOZHANGDPDE2%、3%。

                                MEIGUODETIYUYONGPIN、TIYUCHANYEZHENGGEFAZHANJIAOKUAI,TAZAI1987NIANSHIJIUGENZHONGGUO2013NIANSHIYIYANGDEFENLIANG。SUIZHEZHONGGUOTIYUCHANYEDEFAZHAN,WOXIANGXINWOMENDEJIHUISHIFEICHANGDADE。

                              ysb88   ZHONGGUOZUIXIANJIEJUEDESHIWENBAO,WENBAOJIEJUEWANYIHOUKENDINGSHIJIANKANG,SUOYIQUANMINYUNDONG,QUANMINJIANKANGYISHIDETISHENG,HUIGENGJIAZHUZHONGDUANLIAN,BAOKUOGUOJIATICHUDETEBIESHIZAIQIANNIANTICHUDE46HAOWEN,DUIZHENGGEZHONGGUOTIYUCHANYESHIYIGEGEMINGXINGDEBIANHUA。YIQIANYAOZUOYIXIEHUODONG,JUBANYIXIESAISHISHENPIFEICHANGMAFAN。WOMENZUOCHANYEDEYIQIANHEXIANZAIDEQINGKUANGXIANGBISHIYIGETIANYIGEDI。

                              ysb88   YIQIANWOMENZAITUIGUANGSAISHIXIANGYAOYONGCHANGDIDESHIHOU,SHENPIDOUFEICHANGMAFAN。DANGXIASHIZHUDONGGENWOMENDUIJIE,SHENPIDEQUANXIAN,SHENPIDELIUCHENGJIUBIANDEGENGJIAKUAI,SHENZHIZHENGFUZHUDAO,ZHENGFUTUIDONGCHANYEDEFAZHAN。YUANLAIGUOJIATICHANGDESHIZHUANYESAISHI,XIANZAIGENGDUOSHIHUIGUIDAODAZHONGSAISHI,SHIQUANMINYUNDONG。YUANLAISHIYIJINPAIWEIZHU,XIANZAIDAOXIANGGENGJIAJICHUQUNZHONGYUNDONGDEYIGEFANWEI,CANYURENQUNJIUGUANGLE。

                                产业机遇:体育产品应注重专业、科技;体育服务业要多点开花

                              ysb88   ZUIKAISHI,TIYUCHANYEGENGDUOYITIYUYONGPINWEIZHU,TADEFUWUYEXIANGDUISHIBIJIAOSHAODE。WOMENMAIYITAOZHUANGBEIHAIBURUBIERENQUMAIYIZHANGMENPIAO,YIZHANGMENPIAOJIUDENGYUDUOSHAOTAOZHUANGBEI。DANGXIATIYUCHANYEGENZHIQIANSHIWANQUANBUYIYANG,YIGESHISUIZHEZHENGCHANGDEFAZHAN,LINGWAIYIGESHIGUOJIADALITICHANG,ERQIECONGZHUANYEDEJINGJISAISHIZHUANXIANGLEGENGJIADAZHONGDESAISHIDANGZHONG。

                                JIEXIALAIWOTANYIXIAZHEIGEXINGYEDEZENGZHANGJIHUIYOUNAXIE。FENCHENGLIANGGEBUFEN,YIGESHITIYUYONGPIN,YIGESHITIYUCHANYEDEFUWU。

                                YUANLAIZUIZAODEGUOCHANTIYUYONGPIN,GENGDUOSHISHENGHUO、YEYU,TANBUSHANGZHUANYE。BAOKUOWOMENXIAOSHOUDEYONGPINYESHIYUNDONGNENGCHUAN,PINGSHIYENENGCHUAN,QISHIHAISHIRICHANGYONGPIN。WOJIDEYUANLAIZAIXUEXIAODESHIHOU,YISHUANGPAOXIEJIUSUOYOUDOUNENG,DALANQIUYESHIZHEISHUANG,PAOBUYESHIZHEISHUANG,TIZUQIUYESHIZHEISHUANG,MEIYOUXIFEN。DANGXIASHIWANQUANXIFEN,PAOBUJIUSHIPAOBU,SHENMEYANGDEBISAIQIANGDUDOUYOUBUYIYANGDEZHUANGBEI,HEKUANGSHIZHENGSHIDESAISHI,GENGHUIYOUBUTONGDEZHUANGBEIJIEDUAN。TIYUYONGPINDANGZHONG,BENSHENTAJIUYOUYIGECHANPINDETISHENG。ZHEISHIDIYIGE,YAOTISHENGZHENGGEPINLEIDANGZHONGDEQUFEN,ERBUSHIWANNENGDE。

                                DIERGEFANGMIANSHIYAOJIEHEKEJI。DANGXIACHULEBUSHAODEZHINENGXIEZI,ZHINENGYIFU,TEBIESHIBAOKUOQIULEI,ZHINENGZUQIUHELANQIU,WOMENYAODAPOCHUANTONG,JIEHEHULIANWANG,JIEHEKEJI,CHANPINYINGGAIJIEHEKEJI。

                                DISANGEFANGMIANSHIZHIZAO。GUOJIAZAITICHANG“ZHONGGUOZHIZAO2025”。WOMENYAOTISHENGPINZHIDEZHUANYEDUJICHANPINDEXINGJIABI。

                                FADAGUOJIA,BAOKUOZHONGGUOTIYUCHANYEDEWEILAI,FUWUYEZHANBIYIDINGHUIDADAGAOYUTIYUYONGPIN,LANXIONGYESUANYIGE。ZHIQIANLANXIONGJINJINSHIYIGEMEITIPINGTAI,DANSHIXIANZAITASHIZIXUN、JINRONGHAIYOUCHANYEDEDUIJIE。WOJUEDEFUWUYEDANGZHONG,YAOYOUSAISHIDETUIGUANG,YAOYOUCHANGDIYUNYING,YAOMEITIZHUANBOQUAN,YANSHENGCHANPINDENGFEICHANGDUO,BAOKUOTOUZI。

                                产业增长推动力:大众消费活力与职业体育价值释放

                              ysb88   TIYUCHANYEZENGZHANGDETUIDONGLIYUANZI:1、DAZHONGTIYUXIAOFEIHUOLIDEZENGQIANG。2,ZHIYETIYUSHANGYEZHIDESHIFANG,ZAISHANGYEJIAZHISHANGGENFADAGUOJIADECHAJUFEICHANGDA。

                              ysb88   CONGTOUZIJIAODULAIKAN:DAZHONGJIANSHENHESAISHIYUNYING,ZHEILIANGGELINGYUZHONGYOUFEICHANGDADEKONGJIAN。BAOKUOWOMENYOUHUWAIYUNDONG,XIANZAIDEHUWAIWOXIANGXINWEILAISHICHANGKONGJIANYEHUIFEICHANGDA。BAOKUOQIULEI,SHISHANG,BAOKUOHULIANWANGJIANSHEN,XIANZAIDEJIANSHENFANGDEKONGJIANYEFEICHANGDA,YUANLAIDEJIANSHENFANGYOUKENENGTAZHISHICHUNCUIZUOWEIYIGEXUNLIANCHANGDI,WEILAIZHEIYIKUAIKONGJIANHUIFEICHANGDA。YOUJULEBU,YOUSHANGYEXINGSAISHIHEZHUANYEXINGDESAISHI,YOUHENDUOZHIYELIANSAI,GUOJIAJULEBU,ZHUANYEZHEIYIKUAIXIANZAILAIKAN,CONGSHIJIETIYUZUISHEHUADESHIHANGKONG,SHUISHANG,CONGGAODUANDAODIDUAN,DAOZHUANYEDAODAZHONGZHEIGEFANWEIFEICHANGGUANG。

                              ysb88   CONGQUNZHONGJICHULAIJIANG,XIANZAIDANGXIAZUIDUODESHIPAOBU。WOJIDEYUANLAIDAZHONGDESAISHIZUIZAOSHIGUANGCHANGWUDAOPAOBU、QIXING,ZHEIGEFEICHANGGUANG,YINWEIJICHUFEICHANGZHASHI。TEBIESHIPAOBU。YIGERENKEYIPAO,JIWANRENYEKEYIPAO,KEYIZAISHINEI,YEKEYIZAISHIWAI,BUSHOURENHETIAOJIANDEYINGXIANG。XIANZAIZHONGGUODEMALASONGDANZHUCEDEJIU300CHANG,ZHEIGESHIFEICHANGHAODEJICHU。

                                ZHONGGUOYEYOUZHENGCEXINGDETUIJIN,ZUQIU,ZHEIGEFEICHANGMINGXIAN。WOMENZHONGGUOZUQIUJICHUBIJIAOBORUO,DANSHIWOXIANGXINZHONGGUODUIZUQIUDETOURUHUIFEICHANGDA,ZUQIUYAOZUOHAOYIDINGYAOCONGQINGSHAONIANZHUAQI,CONGXUEXIAOZHUAHAO,SUOYIGUOJIAHUITOURUFEICHANGDUODEZIJIN。

                                BINGXUEXIANGMU,YESHIYIGEHENHAODEXIANGMU,SUIRANRENQUNXIANGDUIBIJIAOSHAO,DANSHICONGXIANZAIFAZHANKAN,BINGXUEZHEIGEFANWEIYEFEICHANGBUCUO,ERQIETASHIYOUGAODUAN,ZHONGDUANHECHUXUEZHE。TEBIESHIZAIBEIFANG,ZHEIXIEDOUSHIFEICHANGHAODEJIHUI。

                              ysb88   YIGECHANYEHENGUANJIANDESHIGUOJIAYOUMEIYOUZHENGCE,SHIFOUZHENDELUODAODIFANG,SHIFOUQUANMINRENTONG。WOMENZHONGGUODEZHENGCEYOUSHIHOUJIANGGUIJIANG,ZUOGUIZUO。46HAOWENDEXIAFAYIJIGUOJIADUITIYUCHANYEFAZHANDELUJING,WOJUEDEZHENDESHILUODAODIFANG。HENDUODIFANGZHENGFUDUITIYUCHANYEZHANGDPDEBIZHONG,CHAOGUO5WANYIDESHEXIANG,XIANGXINZHEIGESHIGANGGANGKAISHI,ERQIETASHIDUOFANGWEIDE。TIYUSHIYAOYOUNAILIDE,SHIYAOJINGDEQICHENMODE。

                                特步:从时尚运动到运动时尚,整体布局未来走出国门

                                DANGXIA,SUIZHETIYUXIAOFEIZHEDEXUQIUBUDUANSHENGJI,TIYUYONGPINSHANGMIANLINZHUANXINGYALI。XIANGYUNDONGDEYAOBUYOUQIAN,YAOBUYOUXIUXIAN。ZHEIXIERENGENGDUOSHIBAILING,GENGDUOSHIYIERCHENGSHIDEREN,TAMENZAIYUNDONGSHIGUOJIPINPAIXIANSHOUYI,ZHEIJINIANGUOJIPINPAIDEZHENGCEMINGXIANBIGUONEIPINPAIDUO。ZAIGUOLIANGNIAN,ZHEIGEHONGLIYIDINGHUIHUIDAOGUOCHANTIYUPINSHANGSHENSHANGLAI,YINWEIZHONGGUOBIJINGYOU13YIDERENKOU,TONGSHIZHONGGUOTONGCHANGDEFAZHANDEQUSHISHICONGYIERXIANCHENGSHIKAISHI,RANHOUFAZHANDAOSANSIXIANCHENGSHIDANGZHONG。MALASONGJIUFEICHANGMINGXIAN,CONGDADECHENGSHIXIANKAISHI,XIANZAIZAIDIJISHI,XIANDOUYOU。

                              ysb88   LINGWAI,CHANPINYAOSHENGJI,ZHINENGCHANPIN。YUANLAITIYUCHANPINSHIMAITAZUIJICHUDEXUQIU,DUIWOMENLAISHUOZHIYAOMAICHUQU,TADEDASHUJUHEGEFANGMIANDEFENXIHAIBUGOU,WEILAIMAIJISHEI,TAMENZAIGANSHENME,ZHEIXIESHUJUDOUSHIFEICHANGZHONGYAO。

                                WOMENRENWEI,CHANPINYANFANENGLIBIXUYAOYUSHIJUJIN,BIXUZUOGENGGAODETISHENG。BAOKUOQUDAOSHENGJINENGLI,YINWEIXIANZAIDEQUDAOYEBUYIYANG,YUANLAIKAIDIANJIUNENGZHUANQIAN,KAIDIANJIUNENGXIAOSHOU,XIANZAIDEXIAOFEIZHETEBIESHI90HOUXIAOFEIZHETAMENGENGQIANGDIAOTIYANHEHUDONG,SUOYICHANYESHENGJINENGLIJIUFEICHANGZHONGYAO,KUAJIEBAOKUOZIYUANFENXIANG。

                                ZAI2015NIAN,TEBUJUEDINGHUIGUIYUNDONG,WOMENQINGDEDAIYANRENJIUSHIYULEMINGXING,GENGDUODESHIHEXIAOFEIZHEYONGYINLEHEYULELAIHUDONG。TEBUZHIQIANSHISHISHANGYUNDONG,XIANZAISHIYUNDONGSHISHANG,WOMENHAISHIBAOLIUZHETEBUSHISHANGDEDNA,SHISHANGDEJIYIN,DANSHI,WOMENZAIPAOBULINGYUZHONG,ZAIYUNDONGLINGYUHETIYULINGYUZHONGGENGZHUZHONGDESHIPAOBUHEZUQIUZHEILIANGGELINGYU。

                                WOMENJINXINGLEZHENGTIDEBUJU,ZHENGTIDEGUIHUA,BAOKUODUIPAOBUSHENGTAIQUANDEGUIHUAHEANPAI。

                              ysb88   WOSHIBANIANQIANKAISHIBUJUPAOBU,NEIGESHIHOUWOMENRENWEIYIGEXINGYE,YIGEPINPAI,BIXUYAOYOUZIJIDEHEXINJINGZHENGLI,YIGETIYUYONGPINPINPAIBIXUZAIMOUYIGESAISHILINGYUDANGZHONGNENGGOUSHIDIYI,XIAOFEIZHEDIYITIJILIYIJIDIYINENGGOUCHUJIDAODEPINPAIGENNAXIANGYUNDONGNENGGUAGOU。GUOJIPINPAIHENQINGCHU,LANQIUSHIQIAODAN,ADISHIZUQIU。SUOYIWOMENDANGSHIKAISHIBUJUPAOBU。DANGXIA,ZHONGGUOPAOBUSAISHIJUEDABUFENDOUSHITEBUJINXINGZANZHU。

                                ZAIZUQIULINGYU,WOMENWUNIANQIANKAISHIBUJU,NEIGESHIHOUZHONGGUOZUQIUSHIBIJIAOYOUWENTI,DANSHIWOMENZHONGDIANZAIXUEXIAO,ZHONGGUODEDAXUESHENGZUQIULIANSAIJIUSHITEBUGUANMING,WOMENSHIZAIXUEXIAOJINXINGBUJU。TONGGUOYUNDONGDEZHUANXING,RANGCHANPINDEKEJIPINGTAIGONGNENGGENGJIAZHONGYAO,SUOYIWOMENJIUZUOLEFEICHANGDUODEGONGNENGXINGDECHANPIN。

                                WOMENZAIDIANSHANGCENGMIANFAZHANHAISHIBIJIAOHAODE,YINWEIXINXIAOFEIZHEDEXIAOFEIMOSHI,SUIZHEKUAIDISUIZHEZHIFUGEFANGMIANDOUWANSHAN,DIANSHANGSHIYIGEWEILAIFAZHANDEDAOLU。

                              ysb88   ZHANWANGWEILAI,ZOUCHUGUOMENSHIPINPAIFAZHANDAOYIDINGJIEDUANDEBIRANXUANZE。SUIZHE“YIDAIYILU”DEJINZHAN,BAOKUOZHONGGUOGUOLIRIYIZENGQIANG,BAOKUOPINPAISHANGZAICHANPINDEZHILIANG,ZAIPINPAIYUNYINGDENENGLI,GEFANGMIANZONGHETISHENGYIHOU,WOXIANGXINWOMENYAOZOUCHUGUOMEN,JINRUGUOJIHUASHIYOUKENENGDE。YIQIANSHIMEIGUODELAJIDOUHAO,RUGUOYIGEGUOJIAGUOLIBUGOU,NIMAISHENMERENJIADOUHUIJINIDAYIGEWENHAO,RUHEZUOGUOJIHUA,GUOJIADEPINPAIFEICHANGZHONGYAO。

                                TEBIESHIDONGNANYASHICHANGGENZHONGGUOZUIXIANGJIN,ZHEIGESHIWOMENKEYIJINYIBUXUANZEDESHICHANG。YIGEQIYEDEZHUANXINGSHENGJI,BUSHIMASHANGJIUKEYIZUODE,TAXUYAOBUDUANDETIAOZHAN,YINGDUIXINDESHICHANGXUQIU。ZHUANXINGSHENGJIZAITUPOSHIMEIYIGEQIYEXIANZAIDOUYAOMIANDUI,XUYAOCHUANGXINDEYIGEDIFANG。

                                ZHONGGUODETIYUCHANYEWEILAIFAZHANQIANJINGFEICHANGGUANGKUO,TIYUYONGPIN、FUWUYE,JINRONGTOUZIDEZHURUYIDINGHUIZHULIZHEIGEXINGYEDEFAZHAN,HUIBIYUANLAICHUANTONGFAZHANDESUDUYAOKUAI。

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