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                                你现在的位置:ysb88 > ysb88 > 鞋业趋势 > “奇葩”的南极人,玩品牌授权一路开挂

                                “奇葩”的南极人,玩品牌授权一路开挂

                                2018-12-26 14:14:11 来源:童装观察 中国鞋网 http://zhichengfj.com/

                                    【中国鞋网-鞋服资讯】当你在保暖内衣、童装、家居服等领域看到南极人时不要惊讶;当你在纸尿裤、汽车用品、足浴盆等类目中看到南极人也不要惊讶,因为南极人几乎已经遍布各个领域。南极电商2019半年报显示,公司营业收入16.34亿元,同比增长32.44%;归属于上市公司股东的净利润3.86亿元,同比增长32.37%。曾经的四大保暖内衣品牌南极人、俞兆林、北极绒、恒源祥都在做贴牌加工业务,为何只有南极人做得如此成功?其贴牌模式能否持续?

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                                耐克、阿迪达斯、迪士尼、飞利浦等公司,都通过品牌授权,扩充产品线。比如的品牌授权非常广泛,童装、童鞋、玩具、文具等都在其范围内。品牌是一家公司对商品的背书非常重要,品牌授权方和代工厂之间是互相成就的关系。

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